branding and user interface app
BRANDING AND
USER INTERFACE APP
Created for: PETROBRAS (via RADIX 2025)
Created the logo for an app designed for air travellers attending COP30 event in Brazil.
The project also included the design of the app’s user interface that I was also responsible to create.
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The logo was developed around three main concepts, all aligned with the ideas of innovation and sustainability in air transport:
Movement
The curved shapes in yellow (the primary colour of Petrobras’ visual identity) evoke the movement of the wind. They create a light, natural, and continuous element, symbolising agility, fluidity, and a transition towards the future.
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Aviation
The visual composition of the icon also resembles the silhouette of a plane’s wing and tail (in yellow) viewed in perspective, suggesting take-off. The chosen angle reinforces the idea of ascent, growth, and technological advancement.
Sustainability
The green fill (or white in the negative version) of the central shapes subtly forms the image of leaves, representing a commitment to renewable sources and the environment. This interpretation is further reinforced by the corporate colours and the balance between technology and nature.
Colours and Visual Guidelines
The colours strictly follow Petrobras’ brand identity guidelines, ensuring consistency with its other products and services. The balance between green, yellow, and white visually reflects the initiative’s pillars: clean energy, innovation, and environmental responsibility.
